From the archives

CloverFIN is almost ready

28 June, 2016: That picture is from 2010. Clover was the first new truck in Boston at that point. Mayor Menino ate a Soy BLT at the ribbon-cutting ceremony for Dewey Square, he loved it, and that sandwich inspired him to start a food truck initiative in the City of Boston. We’re opening a new restaurant at 160 Federal Street right… Read More

From the archives

The paw paw of the mushroom world

22 June, 2016: We are launching a new sandwich today with golden oyster mushrooms. Bob and his partner Mike grow these at Rhode Island Mushroom Company. He said to me, nobody uses these because they are too delicate. They get damaged on grocery store shelves and no one wants to work with them in restaurants. It reminded me a little of… Read More

From the archives

What if order ahead was fun?

21 June, 2016: Our order ahead app is about to go beta. We’re going to invite our best customers. So if you want in make friends with the folks at your local Clover. The thing I’m most focused on is making the app fun to use. So we’re going to want all sorts of feedback from you all. Tell us everything!… Read More

From the archives

Tasting water at Barrington Coffee Roasters

9 March, 2010: This is the beginning of another coffee journey. Or rather the end. Rolando and I just got back from a big research trip that included food trucks, fast food, juice shops, some fine dining, and lots and lots of coffee. We’ve known for a while that coffee is really important to breakfast. We want our coffee to… Read More

From the archives

Erika

16 June, 2016: I’ve been sorely lacking on introducing some of our leaders. I decided that really honest interviews might be the best way to introduce folks and share the ups and downs of life as a Clover manager. Erika is our new manager of the Longwood Medical truck. I sat down with her at Bisq and we talked holes… Read More

From the archives

I made a mistake and don’t know what to do

16 June, 2016: This photo was taken at CloverFIN, our restaurant at 160 Federal St. (just next to South Station and Dewey Square). We’re set to open in a week. The electrician Brian was finalizing the cloud lights yesterday. I happened to be walking by to check in on the project and saw this. So the unistrut used isn’t what we… Read More

From the archives

“We’re going to do something nobody does” What do you mean?

13 June, 2016: I was talking to Ethan, who leads our technical development, and he said something that jumped out at me. He said we’re going to do something nobody does: show pictures of our actual food. I didn’t know what he meant. He said the way we’re going about this is that we’re having Brett (some of you may know… Read More

From the archives

What is composting?

9 June, 2016: OK, I’m in a better mood today. But still posting pictures of trash. Sorry, we’ll get back to edible food soon. But I think part of this effort is sharing the raw reality of building a business, and I think this topic is super important to share with everybody. So many folks have been reaching out regarding… Read More

From the archives

Mary making Clover’s logo

24 November, 2010: Here you witness the magic of our logo. It’s very simple. I’ve had a lot of people ask: “what is your logo?” We struggled with this question for a long time. What you see is very simple, but it went through a few stages. It’s a custom font, designed in vector. Then printed. and traced and re-scanned.… Read More

From the archives

Death of composting

3 June, 2016: Yes, to take that picture I had to stick my phone in a trashcan, or more specifically a compost bin. I’m trying to keep my cool but I’m not doing a very good job of it. Savethatstuff, our composter, is not composting all of the compost they pick up from our restaurants. And they haven’t been for… Read More

From the archives

Phase 3

31 May, 2016: Clover is now 6 months into our multi-year effort to adjust pay rates. I started planning this back in November 2015. Low wages in our industry results in lack of stability in the workforce. I’m sick of it. I don’t think it’s a good way to build a sustainable company. It’s not what I want to be a part… Read More

From the archives

CloverNEW opening: Pay What You Want on Wednesday June 1, 11am-2pm

30 May, 2016: Wednesday (June 1) from 11-2 is the grand opening for CloverNEW. This is first electric food truck in Boston, located at Mass Ave and Newbury Street. We’ve been operating for a little over a month, and we’re ready to say hi in a big way. We are donating all the proceeds from Wednesday’s lunch to the Food Project. Last time we… Read More

From the archives

24 hours to sign up for your farmshare

30 May, 2016: Tomorrow (May 31) at midnight is the deadline to sign up for a farmshare with pickups at Clover. Unlike meal delivery services or farmer’s markets, farmshares directly support farmers (like Dave Jackson in the picture above) with a commitment of money at the beginning of the season that they need to buy seeds, grow food, and hire people. If you join a farmshare,… Read More

From the archives

Sketches from Josh

26 September, 2008: Hester is working on sketches and directions for the Food Truck logo. Follow after the break to check out the sketches. Here were the first batch:     I wont say a lot about these. They are very early ideas, but I thought everyone might enjoy the process from ground zero. Hester is having to deal with… Read More

From the archives

Clover Order Ahead

24 May, 2016: When we first built a working POS back in 2009 I was already dreaming of order ahead. I thought the way this should work is that (A) people should be able to order how they felt comfortable, phone, email, online, text, tweet, etc., (B) the handshake should be really solid: tells you what we thought you ordered,… Read More