2 March, 2020: Our latest experimental sandwich is the Mexicali Mushroom – a Baja-fish-taco-inspired creation. If you come by KND any day after 11am we’re testing it there. So how is it faring? Customers are saying it’s the best thing they’ve ever had at Clover. Wow. Repeat purchase behavior is one of the big things we look for in a… Read More
27 February, 2020: David’s original version of the Gonzo Sandwich – Jan 14, 2020 Customers at CloverBBY are probably already aware, but we concluded our Gonzo Sandwich test last week. It unfortunately wasn’t selling as well as we’d hoped. David’s sandwich that he presented at food dev last month was AWESOME. Layers of thinly sliced, crispy seitan, tons of spices… Read More
25 February, 2020: Are those donuts in Clover’s fryer? We had so much fun getting to know Trevor of Speedwell on Friday. We’re going to do it again. Join us at CloverBBY this Friday (2/28) from 8:30am-10:30am. Kenny from Tandem Roasters will be stopping by, and those elusive apple cider donuts will be popping up out of the fryer. $5… Read More
30 September, 2008: Clementine and Ayr with new Clover truck Hi all. We’re nearing opening day (13 October), and I thought I’d take a second to introduce myself. I’m going to be serving you amazing food out of this new truck that’s going to be parked at MIT. These pages are packed with information about the journey from idea to… Read More
19 February, 2020: (Update – as of Feb 20, 9am – our Kendall Square restaurant is back open!! Thanks to everyone for their patience!) There’s a lot of construction going on in the Google building. It was 12:15pm when there was a power surge and the fire alarm system sprung into action. Which meant sprinklers. In our kitchen. At the… Read More
19 February, 2020: A new sandwich just started testing today at CloverKND. Chipotle mayo, cornmeal-battered crimini mushrooms, cabbage slaw, and a cilantro pesto that we all went wild for. The sandwich is from Jenny, an assistant manager in our kitchen who brought it to Food Dev recently. It’s based on the Baja-style fish tacos she loves to make at home.… Read More
13 February, 2020: If you’ve been to Food Dev, chances are you’ve seen Chris Strange (last name used to distinguish him from Chris Anderson) sharing a food memory that he’s turned into a Clover sandwich idea. Most ideas we taste at Food Dev do not make it out of the Dev process, but Chris has been on fire lately! First… Read More
10 February, 2020: Derek Anderson is responsible for roasting that beautiful Anaerobic Honey coffee from Ethiopia that a bunch of you have been sipping this past week. Derek himself is going to be in the house at CloverBBY, our newest location, on Friday, 2/21 from 8am-10am to pour some coffee, meet all of you and answer all your burning coffee… Read More
2 August, 2008: (painting is by Vilhelm Hammershoi, a danish painter from the early 1900s) So this is where the visual identity for Clover begins: a puddle of sunlight. A place you want to move towards/ sit under. When people think of it they want to take a deep breath through their nose, the creases around their eyes relax a… Read More
7 February, 2020: Chris just sent us this picture with the text: “2200lbs organic red cabbage from red fire. Looks beautiful” Couldn’t agree more, Chris. We’ll be shredding, quick-pickling, and serving these up in our Chickpea Fritter. You might notice that the local stuff makes for an even more bright, vibrant sandwich. Thanks to the folks at Red Fire out… Read More
7 February, 2020: Our block on Boylston just got SO LOUD! There’s a Chik-fil-a opening up next door to CloverBBY in the old Boloco spot, and the construction noise is killing me! This was Stacia the other day, trying to chat with customers but literally only being able to smile over the sound of the drilling. Read More
7 February, 2020: Ayr got us a new camera, and I’ve been playing around with close-up photos. I’m pretty proud of this one of the Bridgewater. You can almost taste those crispy mushrooms! Our beloved Bridgewater leaves Tuesday the 11th to make space for a BRAND NEW MUSHROOM SANDWICH, the Mushroom Parm! If you’re on the app you may have… Read More
3 February, 2020: We’re in the process of refreshing the branding at Clover. But you may not have noticed. And that’s by design. I’m trying to do this logo refresh in a zero-waste approach. Typically when companies decide to change their branding they tear up signs, throw away packaging, throw away menus, etc. It’s really wasteful. I got to thinking:… Read More
14 September, 2013: I was invited back to the McKinsey Boston Office, where I used to work, to talk about Clover. I don’t think I’d been in that office since I left. And given that McKinsey Boston is moving to new digs in a few months, I’m lucky I had a chance to go back. And of course, the best… Read More
31 January, 2020: Farmers want to grow grain because it helps their soil. For soil, grain is like…a trip to the spa? A planting of grain (barley, wheat, or whatever) heals soil, prevents erosion, captures nutrients. It gets soil hyped to grow the next crop, and makes THAT crop better. What does that have to do with the beer you’re… Read More