10 October, 2017: If you stop by Clover tomorrow, you may spy a Paw Paw. They look like an avocado, or an alien. They grow in a grove somewhere in Massachusetts, nobody knows where, by a farmer whose name I’m not even allowed to know. We’ll be turning our limited supply of Paw Paws into soda. If the supply allows,… Read More
10 October, 2017: We took a trip to Autumn Hills Orchard to pick Concord grapes on rocky, leafy terraces farmed by Ann Harris. The grapes you’re drinking in your Concord Grape Lemonade were picked by Jane, Stacia, Thonah, Steph, Chris, Martina and me. If you’ve never tried a Concord Grape, the flavor is *literally* the traditional grape jelly flavor, but… Read More
29 September, 2017: We’re giving away coffee next Tuesday-Friday at CloverFIN in the Financial District to celebrate the launch of our new coffee program. This has been the culmination of months of feedback, testing, and tasting with you all, so to say thanks, we’ll be giving away free cups* of hot coffee, iced coffee, and cafe au lait during breakfast.… Read More
24 March, 2009: We’ve been promising it for some time, credit card processing. Today it arrived. So don’t sweat it if you’re out of cash, and forget about the trip to the ATM. We’ve got you covered. Read More
28 September, 2017: (thanks to this customer -Dave?- for being a good sport and letting me take his picture while he was eating!!!) We’re 5 days into selling Impossible Meat. As I mentioned the other week this is a big experiment for us. And we’re much too early in this experiment to talk about results. But there are some early… Read More
21 September, 2017: We’re taking a big step today at Clover. We’re going to serve a meatball sandwich that for many of you may be the best meatball sandwich you’ve ever had. Not a meatball that is “meatball-like” or “almost as good as a meatball.” We’re going to serve something that will be impossible for you to distinguish from meat,… Read More
3 September, 2017: When we went to Calabria last spring on our big food adventure, Enzo’s aunt had us over for Sunday dinner. It was one of the best meals I’ve ever eaten, rich with fennel, local cheese, meatballs in beautiful tomato sauce, and oranges right off the trees outside. One of Enzo’s best memories from childhood is Sunday sauce.… Read More
28 August, 2017: This is produce growing at Lindentree Farm. Click them and you’ll see Seth, the farmer who just arrived at CloverBUR. Every morning at 6am he texts Hannah, the lead prep cook at Clover Burlington, asking her how many vegetables the store will need for that day. He harvests, and at 10am he arrives at BUR. It’s like Christmas… Read More
2 April, 2014: I have a feeling these could be huge. Who knows, maybe they’ll eclipse everything we’ve done to date. But in a way that would be fine. We’ve been working so hard over the past few years to build a company, not a sandwich. This is one of the fun and surprising discoveries we made last week at… Read More
21 August, 2017: Lucia here. We’re hiring for Store Communications Leads. This is a position unlike any other. You get paid to talk about food all day! Really. It’s true. I created this role about 2 years ago for Stacia. She’s the one holding the radishes in the middle. Stacia was studying communications at Lesley, got a part-time job on… Read More
17 August, 2017: We had an overwhelming response to our Clover bowls test at CloverFIN. We were supposed to run the test til yesterday, but we’ve had lines out the door every day, and over 400 people filling out surveys. We’re extending the bowls test to this Friday, 8/18, from 11-2 at CloverFIN, 160 Federal St, Boston. If you tasted… Read More
14 August, 2017: We’re testing a ton of changes to our menu right now. Most of them are centered around a realization I came to the other day: most of our customers are taking food to go. On the food trucks it was never clear if food was for here or to go. Our first restaurant at Harvard Square (at… Read More
8 August, 2017: Hi all! Huge thanks for trying our bowls this week at CloverFIN. We’re trying to decide whether to launch these companywide, so it’s really helpful to get your honest thoughts. Please click on the link below to take the Clover bowl survey. Please only take the survey once for each bowl. If you choose to leave feedback… Read More
30 October, 2008: I’ve come to understand that getting your Restaurant Depot card is like a rite of passage into the restaurant business. Restaurant Depot is like Costco for restaurants. Except that the folks stocking the shelves are almost violent in their aggression. You have to dodge out of the way left and right. We’ve been buying basic stuff like… Read More
7 August, 2017: This little guy could be the future of Clover, but we need 300 customers to beta-test it first. You’re invited to stop by CloverFIN starting Wednesday to taste Hummus Bowls. There’s something in it for you too, besides helping us improve… First up, what are these bowls all about? They start with creamy hummus made with organic… Read More