5 October, 2016: I didn’t really know what Paw Paw were 10 years ago. Then I heard about them and they sounded magical. And it took me 4 years of searching to find somebody in Massachusetts growing them. This is a tropical fruit that belongs to North America. It smells like a tropical fruit. It tastes like a tropical fruit.… Read More
5 October, 2016: Concord grapes are one of my great pleasures in life. When I was a kid my dad had some growing on our greenhouse. I’d watch them grow all summer, from tiny green balls to frosted orbs. I’d taste them too early and spit them out. And then, around this time of year, I’d enjoy their sweet tart burst… Read More
4 October, 2016: We first served donuts way back in 2009 when we were just a single truck over near MIT. Friday I made them myself at LMA and HSQ. First time in a long time. And I had a blast. Rolando, our chef at that time, called on a friend who ran the baking program at Johnson and… Read More
27 September, 2008: The body shop has cut windows in the truck. I think they are going to be fantastic. You can see here the sinks I installed last week and a bit of my plumbing job. These guys also did a great job cutting down the rear door (to avoid collision with the awning when it is installed). More… Read More
29 September, 2016: I’ve been making pie to entice folks to join yoga classes. Well… if I’m honest it started when Sara Higelin (Director of Training, on the left) declared that she didn’t like pie. She said she hated it. That prompted a pretty heated conversation. I love pie. I want everybody to love pie. And I can be a bit… Read More
24 September, 2016: We’re having a Coffee and Donuts event next Friday morning. If you’re in the Longwood Medical Area, come by from 8am-9am. If you’re in Harvard Square, come by from 10am-11am. We are welcoming Sarah Correira, roaster at Speedwell to meet and taste coffee with you all. Sarah spends most of her days knee-deep in green coffee beans. She… Read More
30 August, 2016: When I first started testing our menu at the MIT truck back in 2008 I was hoping Clover would become something important. I’m hoping we’re still in our infancy, because what I have in mind goes way beyond what we are today. But I never ever thought I’d find fans recognizing Clover in the middle of nowhere. I’m… Read More
2 August, 2016: I was hoping this wouldn’t happen, but also knew that it was only a matter of time. The original Clover Food Truck, the CloverMIT truck is closing. Customers will have to go 100 feet down the street to CloverKND for their fix starting this coming Monday. That picture above is from June 2009. That was the first… Read More
5 November, 2008: Wow. We were blown away by the interest today. I’m just hoping everybody had a good experience. There are only two of us back there, and we’re making everything fresh. Needless to say this size line pressure tested us. Thanks everybody for coming by, hope you liked your food. Please come back and tell us what you… Read More
28 July, 2016: There are fig trees in my office because my Great Great Grandfather missed the Azore Islands. My Grandfather on my dad’s side grew up in New Bedford, MA. His Grandfather was from the Azore Islands. And he missed figs like nothing else. Maybe I have a deep love of food in my genes. But don’t we all? My Grandfather… Read More
27 July, 2016: The speakers are rented, the picnic boxes neatly folded, and we are praying for not-rain. And I have to say this is my favorite poster I’ve ever designed (shoutout to Drew who had the pleasure of photoshopping our truck onto a Delorean.) Back to the Future screens tonight at 8pm at Clover on the Greenway. If you managed… Read More
26 July, 2016: The other night I woke up with this ad pitch in my head: “Strong enough for a man, made for a woman.” A child of the 80s I don’t know how many times I had this drilled into my mind. And it was the middle of the night, at age 38, that I first realized it’s a nasty… Read More
25 July, 2016: I have a new urgent issue: our new restaurants are too loud. That is a screen shot above, we’re clocking in at about 76 dB. Too loud. But it gets even higher, up to 80 dB. Just an iPhone app, so I don’t know that it’s perfectly accurate, but in any case it’s too loud. Sorry everybody! We… Read More
7 May, 2009: So we’re on the way to looking professional. Now that Clover has a logo we’re ready to start putting it on stuff. First you’ll see it on shirts and hats, then the truck, and someday our own packaging. I’ve got a bunch of ideas I’m really excited about for the T-shirts. We’re going to make them in… Read More
25 July, 2016: I had no idea what I was getting into. Sounds simple right: drive 4 displays with one computer. Shouldn’t be too tough, right? Warning: this post is going to be a bit more instructional than I’ve done in a while. But this was a super annoying problem for me to solve and I think I might be able… Read More