From the archives

Quietly testing: Pesto Kale Egg Bowl at CloverDTX

30 July, 2018: CloverDTX customers might have noticed. We’ve been quietly testing a new item for breakfast. This bowl is the latest iteration of a set of ideas I’ve been playin with for a few years. I’d like to get a savory breakfast bowl on our menu. I want it to be stunning. We’re currently getting up to 24% return… Read More

From the archives

Thanks for eating the green cabbage!!

27 July, 2018: Chickpea Fritter aficionados have noticed. The purple in the sandwich has been green these past few weeks. We normally use pickled red cabbage. I’m not even sure why honestly. It’s one of those things we’ve done since the beginning. I’d guess I liked the color it added. The other week Ari and Moira who run Lindentree Farm… Read More

From the archives

Martina tells me: Cu Si Vardau Si Sarvau

19 July, 2018: I was talking to Martina about the Panelle. Martina leads our food development and she’s from Rome. I heard that she had strong feelings about this. What an awesome thing about food that it inspires such passion in us all. Martina pointed to the T-shirt she was wearing which she said is a Sicilian proverb that means… Read More

From the archives

Vincenzo rocking the lists

26 July, 2010: Vincenzo is our new listman. I think he’s going to write about this soon in more detail. You wouldn’t believe how different it is to operate 2 trucks vs. 1. Wouldn’t seem that different, but it is. Add to that the growth of both trucks, and we’re talking about a 4-fold increase in customers served this July… Read More

From the archives

Survey Day: Thursday 7/19/18

19 July, 2018: If you received a survey card in line today, please click on this post to get to the survey link. A huge thanks for helping us improve!! Don’t forget to save the end-of-survey page to redeem for your thank-you treat from us. Click here for the Customer Survey July 2018 Read More

From the archives

Clover in the suburbs?

18 July, 2018: We’re thinking about where to open future restaurants. I was touring our suburban stores yesterday (CloverBUR in Burlington MA, CloverWST at Whole Foods in Westford, and CloverSUD at Whole Foods in Sudbury MA). I was super impressed with the Clover teams at Whole Foods. I don’t get out to those outposts very often. And they were such… Read More

From the archives

I’ve been keeping this secret for years…

17 July, 2018: Customer picture from CloverHUB Panelle in Sicily is terrible. There, I said it. The Panelle is one of our most successful sandwiches of all time. It’s like nothing you’ve had. Custardy, almost egg-like though it’s vegan. The fennel is amazing. It’s satisfying, yet summery and fresh and delicious. It’s incredible and I wish I could make it… Read More

From the archives

Little Wolf’s Chris Gatti’s grinder recommendation

12 July, 2018: My home coffee grinder broke. It’s been a bummer. I tried to fix it myself and it’s really gone. I reached out to Chris Gatti, roaster at Little Wolf Coffee and asked his recommendation. He geeks out pretty hard on coffee equipment. He told me to go out and get a Baratza Vario. He suggests getting the… Read More

From the archives

Clover is back

4 January, 2010: This is a picture of chickpeas in the robot coupe (commercial food processor). We were making up falafel and everything else last night preparing for our first week of 2010. Lot of activity at the truck this week: – TLC camera crews are with us all day Friday. Want to be on TV? Mark your calendar. –… Read More

From the archives

DOL to Clover: The General Manager of a Food Truck? Not a salaried role

12 July, 2018: So what’s up with this DOL press release about Clover? The quick answer is that the DOL decided after a multi-year investigation that our food truck General Managers should be paid as hourly employees and cannot be considered salaried employees. I don’t know whether they are applying this to all food truck companies in Boston or just… Read More

From the archives

Why the rhubarb was late this year

26 June, 2018: (If not for the Impossible shirt I could claim this was me.┬áMy son Blue and I made a rhubarb pie last weekend. First time he has made pie. I looked EXACTLY like this when I was his age.) My love of rhubarb is no secret. If you’ve been eating at Clover for a while you might have… Read More

From the archives

Bring your own bottle!

17 June, 2018: With the release of the Clover app, we’ve been taking a hard look at our waste and the amount of to-go packaging we’re generating. It’s been a lot. And although our packaging is compostable, most folks are taking it to-go, and unless your office is awesome and offers composting, it’s likely that all that packaging will end… Read More

From the archives

Sausage egg and cheese? overload

10 June, 2018: This past Wednesday I showed up at CloverHSQ at 7:10am and immediately knew something was wrong. We launched the Impossible Sausage Egg and Cheese sandwich at all Clover locations. You might remember this idea originally came from our contractor Justin Kelly. I told him at the time that it would be wicked expensive (given how much the… Read More

From the archives

Type

5 August, 2008: This is the area I’m weakest on right now. Thankfully I have some great typographers helping me through this process. Check out Hester’s all-type video on youtube: Read More

From the archives

Sausage Egg and Cheese launching 6/6 at 7am

5 June, 2018: After several months of testing at CloverHFI, we think this one might be ready for primetime. We’re doing a limited release of the Sausage Egg and Cheese tomorrow morning. Folks from Impossible are here from CA and will be paying visits to some locations to meet you all.┬áStop by. Give them a Boston welcome. And tell us… Read More