From the archives

Taste controversy

5 May, 2017: I was speaking at an event called the Future of Food at the Museum of Science. This was a collection of really interesting food folks. People who do food on TV. Michael Davis from James Beard who did the America Pavilion at the World’s Fair. A woman (I can’t remember her name) who ran product development for Starbucks. Farmers. A… Read More

From the archives

I got sampled too!

4 May, 2017: Jane here, unless you go to CloverDTX on School Street, you probably don’t know me. I’m a communications lead (SCL) at DTX and an event planner at Clover. Ayr posted recently about a customer sharing his home-roasted coffee with him. Then I got sampled too! Steven, a regular at DTX, brought me a jar of his homemade overnight oats. First of… Read More

From the archives

Letter from Thailand

3 May, 2017: We recently served a Thai coffee roasted by Barismo. Maybe you saw my poster or heard from one of us that the Doi Pangkhon was the result of young farmers moving from opium production to coffee production. We had a coffee tasting, Jane sent out an email to our mailing list about the tasting, and we were all shocked and… Read More

From the archives

Logo sketches

16 November, 2008: We’re still working on the logo. At this point I’m just really eager to order some cups for the coffee, and can’t get that done until this is figured out. Good news is that I think I’m getting a clear sense of where it needs to end up. Now I just need to find someone to help… Read More

From the archives

Meet the man himself: George Howell

1 May, 2017: George Howell himself will be at Clover this Thursday for coffee and donuts events. If you’ve been loving that volcanic Monte Carlos coffee, you do not want to miss this. Sign up ahead of time (www.cloverfoodlab.com/events) or just mark your calendar. George will be at CloverLMA between 8am-9am and CloverFIN between 10am-11am this Thursday May 4. George is the… Read More

From the archives

Summer 2017 Farmshare Signups now live!

30 April, 2017: Want to eat better this summer and support local farmers? One of the tastiest things you can do is to join a farmshare. Here’s how it works. You pay money up front to a farmer at the beginning of the season. They use that money to buy seeds, hire farmers, and grow food. And you become a shareholder in… Read More

From the archives

Yoga, poker, 9 meetings, and needing to lie down

29 April, 2017: The meeting room in the basement of CloverHUB had been transformed into a poker den, complete with clamp lights over the tables and steel cases full of poker chips. Andrew, Clover’s training manager, had turned this week’s GM meeting into a poker match, an activity that most of the GMs were unfamiliar with. This sort of thing happens… Read More

From the archives

Clover hourly wages up 30% in just over 1 year

14 April, 2017: It’s spring. Finally. I snapped that photo at DTX today. 5 iced coffee on at a time! Winter is past. I’ve been working on a price/ pay change for a couple months, time to launch it. This journey started a little over a year ago. There was a lot of conversation about wages in our industry and… Read More

From the archives

Order system

5 November, 2008: We thought we’d try a new system to track orders. It didn’t really work. I had to reach across the workspace too often, and the buttons got confused. The idea was to move magnets across the board you see in the picture. We’ll keep trying. Read More

From the archives

This sandwich was born 10 years ago in Mexico

31 March, 2017: Rob is one of our Area Managers. His wife Veronica is from Mexico. She taught Rob how to make her family’s recipes, we’re all jealous. Rob brought us a sandwich inspired by the fish tacos traditionally eaten in Baja California. Mexican crema, cornmeal-crusted blue oysters, a cabbage-carrot-daikon slaw with the last of the Western Mass roots, and a… Read More

From the archives

Customer Survey March 2017

30 March, 2017: It’s that time of the month…survey day! If you were handed a card in line at Clover today (3/31),  first of all, a big thank you for helping us improve. Click “Read More” to take the survey… Read More

From the archives

Scrapple in-testing at CloverHSQ

28 March, 2017: The first (and only) time I had scrapple was in Philly. I had taken an overnight bus from Boston. The bus had gotten lost and driven to NYC instead, and a new driver had to be brought in to complete the trip. When I finally got into Philly at 9am, my friends brought me to Sam’s Morning Glory diner, and… Read More

From the archives

I got sampled! Coffee geeks unite!

24 March, 2017: I was working with Jane and Evan and the rest of the crew at CloverDTX this morning. We’re testing this new coffee we’ve been working on with George Howell. As I was talking to one of our customers, Varun, he said “I know a little about coffee. I’ve been roasting my own coffee.” Which is awesome. He was… Read More

From the archives

Mary making Clover’s logo

24 November, 2010: Here you witness the magic of our logo. It’s very simple. I’ve had a lot of people ask: “what is your logo?” We struggled with this question for a long time. What you see is very simple, but it went through a few stages. It’s a custom font, designed in vector. Then printed. and traced and re-scanned.… Read More

From the archives

What I was doing at the Panera Family Reunion

13 March, 2017: I’m on an airplane flying back to Boston from Nashville Tennessee. Ron Shaich, the CEO of Panera, has become important to Clover. Immediately after I quit my job I dug deep into my alumni networks. High School, MIT, HBS, McKinsey. I found every person who worked in Foodservice and reached out to them to request a meeting.… Read More