Posts tagged logo

From the archives

Clover stencil

7 July, 2009: Give me a stencil and a can of spray paint and I’m dangerous. The victim here is our whiteboard. We’re slowly bringing the branding onto the truck. But now that I’m looking at it I think the whole whiteboard needs a repaint. Maybe this weekend. I need to get a paint that doesn’t yellow in the sun.… Read More

From the archives

Clover uniforms

7 May, 2009: So we’re on the way to looking professional. Now that Clover has a logo we’re ready to start putting it on stuff. First you’ll see it on shirts and hats, then the truck, and someday our own packaging. I’ve got a bunch of ideas I’m really excited about for the T-shirts. We’re going to make them in… Read More

From the archives

Playmobile Clover

16 January, 2009: Found this at the local library while playing with Clementine. Playmobile’s version of a clover. Sort of fun, hunh? See, you get a 4 leaf, a 3 leaf, and the flower in there… Read More

From the archives

Clover knitting logo

22 December, 2008: Brooke (my wife) knits. She bought these stitch counters the other day, some Japanese company called Clover. Read More

From the archives

Logo sketches

16 November, 2008: We’re still working on the logo. At this point I’m just really eager to order some cups for the coffee, and can’t get that done until this is figured out. Good news is that I think I’m getting a clear sense of where it needs to end up. Now I just need to find someone to help… Read More

From the archives

Vinyl lettering

29 September, 2008: Josh has been playing with lettering options. Working from the lettering on the side of the truck, and seeing whether something like that would work for the logo for the truck. I like above. Not sure it’s right for the truck. I like that it reflects what other trucks typically do, that it relates to my early… Read More

From the archives

Refined beaker sketches

29 September, 2008: Josh has been hard at work. Find more examples after the break. I’m liking some of these. All are sketches, but I think the direction is interesting. That said, the flask isn’t everyone’s favorite (see last post). And I have ringing in the back of my head Erik’s encouragement to keep the logo as simple as possible. Read More

From the archives

Origins of a brand

29 September, 2008: This was McDonald’s logo, until 1962. Isn’t that amazing. I’ve been having some great back-and-forths on the brand with Brian and Erik. Both have 2 clear messages: (a) Nix the flask (b) Make both logos (truck and restaurant) the same I’m thinking hard about these points, trying to decide what might be the best path forward. For… Read More

From the archives

Visual identity timeline

21 September, 2008: OK, this process is getting serious, and it deserves a proper timeline. And here is how the collaboration/ works is going to flow: Joshua and I are going to iterate logo sketches, direction, final Brian will play a creative director role The broader group (Erik, Rick, Dan) will help us with their ideas/ involvement Everyone is welcome… Read More

From the archives

For the side of the truck?

29 August, 2008: What do you think of this for the side of the truck? Comments welcome. Here’s an older one. This image dates to the day after I first thought of the food lab idea: Read More