We’ve been thinking about how to publicize our openings even while we’re still under construction. Here’s one idea. We throw some Sign-maker’s paper (around $15 for a big roll at Artist and Craftsman in Central Square) on the inside of the window. And we write on the outside of the window using these beautiful thick colors of Montana Paint Cans ($8 per pen). They’re water-resistant but you can remove them easily using Windex.

Here’s a picture of the Burlington site. What do you think?

We’ll tear this off on Wednesday 6/26 when we open to the public for Free Sandwich Day 11am-2pm…