January 15, 2013

How should Clover do events?

Screen Shot 2013-01-15 at 10.07.41 AM

The first event I planned at Clover started as kind of a joke. I wrote this email to Ayr in 2010:

Subject: Very Important

On Oct 5, 2010, at 9:05 AM, Lucia wrote: Halloween at Clover, I think it falls on Friday the 29th. Have you thought about what spooky delights we will be doing? Costume Contest: MIT versus DWY? I have an idea or two for what MIT crew can dress up as.

Re: Very Important

On Oct 6, 2010, at 9:15 AM, Ayr wrote: lot’s of plans. I LOVE Halloween! Love the idea of a little competition. We’re also going to do candy. And we’ll give free fries to anybody in costume.

Halloween turned out really well. Ayr, (who was busy that day opening HSQ’s first day of operation!) wrote to me and asked if I wanted to try planning a few more events for Clover. Since then we’ve done something like 50 events, ranging from beer launches to Food Truck 101 to hot-sauce-making classes.

We’re planning our events for the year. Which means I’m playing around with Events-ticketing websites. Evite, Eventbrite, Brown Paper Tickets. If you’re in the same position as I am, or you want to know where to get this Football, read on:EVITE

Free to post events. Does not deal with payment.  I’ve used Evite for Clover Holiday Parties for the past 2 years. Allows for almost zero customization. Tons of pre-made “cards” with cheesy designs (AWESOME if you’re hosting a Superbowl Party though!). Sends ads along with event reminders (so this year our invitees received ads for a ham company and Panera!!)

BROWN PAPER TICKETS

This is what I’ve been using for the past 2 years.

1. Really great customer service on the phone.
2. Decent user interface, not much customization (ex: all pages look like the Brown Paper Tickets main page).
3. Allows for will-call tickets, so customers don’t have to print anything out (really important for us when we just need to check folks in at the door).
4. Free for unpaid events. Buyer rates for paid events: $0.99 + 3.5%

EVENTBRITE

Just discovered this yesterday. Apparently they had reached out to us early on, but we didn’t follow up.

1. More customization of User Profile. Cleaner design. I think we could create a more branded look on it, there’s section for an About Us, a place to upload a logo, you can choose the colors, etc.
2. Free for unpaid events. Buyer rates for paid events: $0.99 + 2.5%
3. Beautiful integration with Facebook, Twitter, and Linkedin. Customers can “share” that they’re going to a Clover event.
4. Each listing comes standard with a Google Calendar widget. When you click “add to my calendar,” it automatically populates a Google Calendar Listing for an event. You can then invite guests to that. So, potentially we could begin an event by populating an Eventbrite listing, and end by seeing a Google calendar, sans Eventbrite branding, on our website.
5. There’s a section for Developers! http://developer.eventbrite.com/doc/widgets/#calendar
6. Not sure if allows for will-call tickets (important for us).

Recent Posts

May 14, 2024
About a year and a half ago, at an open-to-the-public food development meeting at Clover, we blind taste-tested a new plant-based pulled pork. This wasn’t a totally new thing for us to do—as a company with a climate mission, we tend to get a lot of samples of plant-based everything, and we love trying all of them. We’ve tried mycelium-based mushroom meats, wheat-and-soy nuggets, and burgers made from kelp. One bite in, and it was clear this pulled pork was special.
May 8, 2024
Squeaky paneer, mint cilantro chutney, chaat, and our first-ever collab with a local chef. Remember when Pushpir came into the kitchen and schooled us on Northern Indian food? That was 2013. A different CloverHSQ than the one you visit today (back then we were at 7 Holyoke St, across the street from where Kevin and his team now serve you). I still remember the smell of the cilantro, mint, jalapeños, and orange juice Pushpir was blending in the Vitamix. We hadn’t smelled that exact combo before…
April 16, 2024
This week has been a flurry of preparations as we kick off the 2024 food truck season. We did an event at Tufts over the weekend, in a few days we’ll be selling breakfast and lunch at a conference at the Media Lab at MIT, and this weekend we’ll be pulling up to a private party with sandwiches and appetizers.
March 27, 2024
Every year, just after Valentine’s Day, we start getting the same question in from customers: Will there be a Passover Box this year? Sometimes the pleas are more direct, sometimes more colorful. The glories of the vegetarian Chopped Liver are a common theme. This year, Sarah, an NYC-based friend of mine said she’s spent so much time thinking about the emails describing last year’s box that she’s DRIVING UP TO BOSTON to claim one!
February 15, 2024
We have a new sandwich out everywhere today. It’s a take on a Buffalo Chicken sandwich. We use celery root, aka celeriac, this nobbly, gnarled joy of a winter vegetable. We cut it into planks, batter it with panko, and fry it. We’re getting ours from Norwich Meadows Farm, a farm in NY state that’s known for creating really flavorful organic veggies using a cool irrigation system. 
February 7, 2024
For the week of Valentine’s Day, we’ll be delivering these Making Whoopie (Pie) Kits 😉. They have everything you need to make whoopie pies — more specifically, Chris’ favorite oatmeal cakes with beet buttercream frosting. You’ll also get a scoop for making the perfect size pie, and a roll of sugar cookie dough for more sweet fun.
January 18, 2024
Pull out your plaid and cue up the bagpipes because it’s Clover’s third-ever celebration of Burns Night, an introduction to Scottish food/drink/music/poetry and a reason to raise a glass during this dark and cold month! You may be asking yourself, what is Burns Night?
January 17, 2024
Chances are you’ve tried the new Clover Bowls. We’ve been running them since the Spring. After a few tweaks, we landed on a roster we love: the Mediterranean Bowl, the Verde Rice and Bean Bowl, and a Rotating Seasonal Bowl. The bowls have transformed our menu – Josh, a Kendall customer, recently wrote to us, “The beet poke bowl is the best new item I’ve tried at Clover in years. I love the freshness and bite of the mix of flavors.” We’ve also heard some very good suggestions about how to make them even better…
January 3, 2024
Meet the Veggie Monster Meal Box! Some of you are subscribers to our Friday newsletter about plant-based cooking. Now… that newsletter has spawned a meal box! Pack your fridge with everything you need to make an entire week of vegetable-based meals. Think hearty pot pies; sweet and spicy maple-roasted squash tacos; bowls packed with…
December 20, 2023
New Year’s Eve is no time to be buried in the kitchen, so we pack our NYE Box with Clover fan favorites that come together fast and encourage a night of Finger-Food Feasting. Can you think of anything better than digging into bubbling hot Brussels Sprout Cheese dip on a freezing cold Boston night? Or scooping up our bright nutty Romesco sauce as the clock ticks to midnight?  And our breakthrough Carrot Lox (probably the best thing to come out of our food dev in 2023) will have you resolving to spare more salmon in the year ahead.
December 19, 2023
Stop by Clover today (Tuesday 12/19) and when you order a Brussels Sandwich on the app, we’ll give you $1 off our new chocolate chip cookie! It’s a gift from King Brussels, on his final day in the Clover Kingdom. Use this link to get yours!
December 16, 2023
Are you looking for the perfect gift for a friend who loves Clover? We have online gift cards! You can specify a time that you’d like the card to hit their inbox – and there’s a new feature that lets multiple people pool money to send a card to one person. Pretty cool!