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May 12, 2013

Kickoff meeting with 451

By Lucia

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We’re working with a PR team to publicize our Burlington store opening in June. It’s a first for us. But there are a lot of stories to tell. Street food heads to the suburbs…high-ranking cook from NYT Best New Restaurant joins fast food leadership team… startup company rethinking how America can eat…

We decided to work with 451 Marketing. They have a ton of experience representing restaurants. Ayr and I met with Nancy and Jessica to kick everything off.

They’re going to be sending press kit to journalists flung all across the country. And we’re going to include a little Clover gift with each one (a hot-sauce-making kit).

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