Ayr texted us a month or so ago with a crazy idea about King Brussels. I tried to ignore it, but visions of the king started creeping into my dreams and sketchpad.
And now here we are. The reason? The Brussels Sprout Sandwich returns tomorrow (it’s secretly here today, if you’re on the app.)
The King has already been spreading his influence. Tomorrow you’ll see him gracing the walls and signage at Clover. The Clover logo will get crowned. In a few weeks he’ll be giving out gifts to everyone who orders a Brussels. There will be some fun things for employees. He may even be spreading his influence sonically.