8 October, 2008: If you've been following our progress you know that when faced a problem we discovered the awning system was going to take a while to figure out. The truck has two enormous holes in the side. As a back-up plan I figured we could cover the windows with some sort of "storm window." I figured we'd need… Read More
8 October, 2008: This might sound funny, but this logo is from a dream. Don't worry, we're not going to use it. But I thought the story was funny enough to share: I guess I've been a bit anxious about logos. So last night I was dreaming that I was at this place where they had an old Clover coffee… Read More
5 October, 2008: This is it folks, our awning is coming together. I got back to Western Mass around 1pm today to work on this. We went to Home Depot first to pick up a garage door (only way to get the rails fast). But Home Depot Greenfield doesn't sell garage doors. Down to Springfield. First to a Sears that… Read More
15 April, 2010: The new truck is starting to show up at MIT. We're getting excited, we're days away from this guy serving on the street. Read More
4 October, 2008: We've been puzzling about how to cut the radius on the ends of the plywood. I came up with this simple jig shown above. Basically I just put a stop on the bottom of a plywood board, left a bit of room, and ran it against the sander until it was just short of the sander band.… Read More
4 October, 2008: I spent 3 hours today with John at the MIT hobby shop, and a few hours before that collecting pieces and parts. We're using marine plywood, it's just like regular plywood except the glue is waterproof and will not warp, and it's more expensive. There's this fantastic plywood place in Somerville, Boulter Plywood. They have everything and… Read More
3 October, 2008: Thought I might prototype the joint. This took me about 10 minutes over at MIT. John, Jinhee and I were expecting Phil to take this on, he'd told us such. But after 3 weeks of waiting I decided to do it myself. Functional, I'm not totally happy with the lateral strength, but it works, is fast, and… Read More
2 October, 2008: It's no secret that my counter tops take their inspiration from Northampton Coffee. I love that place, and in part the level of care and energy that went into creating an environment that reflects the spirit of the place. Example: no art on the walls because the coffee is meant to be the art. Researching their counters… Read More
22 October, 2009: We've talked about it before, but it took Jeremiah's initiative to make it happen. We create a lot of citrus waste when we make our orange juice and lemon juice every day. So instead of throwing it away (or composting it) we're making it into marmalade. Enjoy some with your next pop-over or muffin. Read More
2 October, 2008: John Hong (architect) is having trouble getting any fabricators to take on this project. Uhg. The drawings look beautiful, but everybody is busy and nobody wants to get stuck with something new/ unproven. John's at the point of calling quits on the awning. I think we should give it a go. I told John we can do… Read More
1 October, 2008: For those of you who have been following the logo/ visual identity journey, you know we started with "Clover Food Lab." And while there's a part of me that likes that a lot, and I'm not sure I agree with people that it wouldn't work as a name, I realize now it's a better naming approach for… Read More
30 September, 2008: [caption id="attachment_5" align="alignnone" width="333"] Clementine and Ayr with new Clover truck[/caption] Hi all. We're nearing opening day (13 October), and I thought I'd take a second to introduce myself. I'm going to be serving you amazing food out of this new truck that's going to be parked at MIT. These pages are packed with information about the… Read More
29 September, 2008: Josh has been playing with lettering options. Working from the lettering on the side of the truck, and seeing whether something like that would work for the logo for the truck. I like above. Not sure it's right for the truck. I like that it reflects what other trucks typically do, that it relates to my early… Read More
1 April, 2009: OK, so nobody ordered the Sausage, steak, ham, chicken sandwich. Thought we'd get at least one order : ) A little bit funny? Hope everyone had a great April 1st. The board is getting a bit smudgy, but it's sort of pretty hunh? Figure it's time for a new coat of paint, one of these weekends... Read More
29 September, 2008: Josh has been hard at work. Find more examples after the break. I'm liking some of these. All are sketches, but I think the direction is interesting. That said, the flask isn't everyone's favorite (see last post). And I have ringing in the back of my head Erik's encouragement to keep the logo as simple as possible. Read More