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October 10, 2018

Refined beaker sketches

By Lucia

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Enjoy this time-traveling post, from October 2008, when Ayr was first developing the logo for the “Clover Food Lab.” As you may have noticed, the logo strayed quite far from this original idea, although you might notice the descendants of this logo appearing here and there at Clover. Read on, and be sure to join us on 10/29/18 for birthday celebrations all day long, including 2008 menu pricing on our app.

Josh has been hard at work. Find more examples after the break. I’m liking some of these. All are sketches, but I think the direction is interesting. That said, the flask isn’t everyone’s favorite. And I have ringing in the back of my head Erik’s encouragement to keep the logo as simple as possible.

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