October 4, 2022

We’re opening our first Clover in Somerville. Say hello to CloverROW!

Clover ROW is live! Soft opening Weds 10/5 and Thurs 10/6, then a Pay What You Want grand opening on Friday 10/7.

I live in Somerville, so this is a big one for me: this week we’re opening CloverROW at 330 Foley Street (it’s on the street level of the Puma building) right in the heart of Assembly Row!!

CloverROW is our 15th location, and it’s the first we’re opening in what feels like a real post-pandemic moment. The space is big and filled with light and plants—it looks like exactly where we all want to be right now, together enjoying food and company.

Doors will be opening Wednesday, October 5th. After a few days of kicking the tires, we’ll have a “Pay What You Want” Day this Friday, October 7th between 11A and 2P, with all proceeds donated to the Mystic River Watershed Association.

And there will be plenty of reasons to come check out ROW in the coming weeks: from now to the end of the year we’re planning a bunch of events to break-in the space. Anastasia Inciardi is going to come down from Portland to teach us how she makes her incredible fruit and vegetable prints (and she may even make a custom Clover-themed print.) Syrup and sap impresario Michael Farrell is going to come hold a syrup tasting and talk about what it takes to tap 5K maples, 600 birch, and a mess of black walnut and butternut trees every year. And we’re plotting out a mess of coffee and tea tastings throughout the fall.

There’s one more really cool feature of the new location I want to shoutout: it’s our first Clover that has a specialty grocery store. A few months ago, we teamed up with 2 local entrepreneurs—Alexandra Whisnant and Bobby MacLean—who run Bow Market’s specialty food store Picnic & Pantry and chocolate shop gâté comme des fille, and Cambridge wine & dessert bar Zuzu’s Petals. They’ve traveled all over the Northeast to meet artisans and small operators making the tastiest foods, from spices, vinegar, and coffees to cookies and popcorn. We have a strong shared love of everything local and thoughtfully produced, and putting together the inventory for the grocery has been super interesting. There’s no question in my mind you’ll find something—or 2 or 3 or 10 somethings—that you want to try.

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