July 2, 2020

A new Clover: Part 1 of many

I’m going to start writing about some of the nitty gritty of re-opening. I’ll include plans in case anyone is doing the same thing and wants to use our plans.

First thing I’ve realized? It’s not re-opening at all. Instead we’re launching something new, shooting from the hip, without good guidance or experience. This is true for all restaurateurs right now.

  • Physical layout — changed
  • Customer flow — changed
  • Menu presentations — changed
  • Menu composition — changed
  • Tech tools — changed
  • Use of tech — changed
  • Staffing schedule — changed
  • Training and staff expectations — changed
  • Regulations — changed
  • Communicating to customers — changed

I realized this 2 weeks ago. “Re-opening” would be easy. We know how to do this. We’re professionals. But that’s not what we’re being asked to do.

We re-opened 3 restaurants last Monday (Burlington, East Cambridge, Kendall Square). We’re opening 2 more this week (Whole Foods Sudbury and Westford). And then 4 more this coming Monday (Longwood Medical Area, Copley Square, Central Square, Harvard Square).

We designed a customer flow that we think will minimize contact. I think we’ve done it really well. I don’t know a better example. And if you do please share.

We opted to open for pick-up only initially. No outdoor seating. Definitely no indoor seating. No delivery (more on that one in a future post).

There are 2 paths to pick-up your food:

(1) You arrive, stay in your car, on your bike, with your stroller etc. Hit a button on the app that says “I’m here.” And we bring your food out and place it in your trunk. No contact. Fast.

(2) You arrive. Our app tells you that your food is ready. 1 at a time you enter a little vestibule in our restaurant and pick up the bag with your name on it and you’re off. No contact. Fast

We decided against an outdoor table for a few reasons. Chief among them:

  • It will rain or get windy and eventually snow and cold
  • We don’t have as much control of a surface outside of our restaurant

Our guiding approach has been to (a) eliminate person-to-person contact where possible, and (b) when there is contact to create as many barriers to disease transfer as possible.

So we build a slick plexiglass “vestibule” inside of our restaurant door. This allows guests to come in and pick up their food. Facemasks on. Smiling underneath. And our staff are on the other side of the Plexiglas. Smiling underneath. We have 2 layers of protection: the masks, and the Plexiglas.

I called Justin and “designed” a set-up on the fly. Here’s how we did it:

  • 1/2 inch Acrylic — it’s strong enough to support its own weight, doesn’t bend
  • We’re making use of our “stadiums” that we’ve had for a while to support pick-up orders. Super clean-able. Easy to understand for customers. Easy for our staff.
  • We used a standard stainless prep table to support the “stadium.” They are on wheels. We have them at every restaurant. And they are super cleanable sanitary surfaces.
  • I used corrugated plastic sheets that I bought at Home Depot to create a tidy “front” for the tables (see below)

Building a simple “face” out of corrugated plastic to make a standard pre-table into a customer-facing handoff table

Step 1: Cut the plastic

Home Depot sold a simple tool made to cut corrugated plastic. It was cheap, maybe $10. The sheets of plastic come in 4’x8′. I chose white because this is Clover.
For the cuts that were perpendicular to the corrugated channels I used a T that was sold for use in cutting Drywall. I had one but they aren’t expensive and help you get a nice straight line.

Step 2: Use zip-ties to attach the plastic

I used a simple utility knife to cut slits in the Passaic where I wanted to pass a zip tie.

The zip-tie goes through the holes and then attaches on the other side. The look is simple and clean. Tip: if your zip ties are too short you can connect one to a second to make a double long zip tie.

Final result:

Relatively cheap (super important for restauranteurs right now). Very little work required (also important). And it’s cleanable, sanitary, and pretty sharp looking:

Here is a picture of the entire set-up including the plexiglass:

Just kidding! That’s a Wingstop. Yikes!

That image above is NOT a Clover restaurant. It’s a funny pic from a Wingstop that an employee shared with me.

Here’s the Clover final set-up:

Recent Posts

July 15, 2024
I recently took a Soup Box on a family vacation and we were all blown away by the clean, clear flavors and the freshness of the produce. (It was a potato leek soup with arugula salad and cider chive vinaigrette, French bread, local cucumbers, local radishes, and 2 different types of compound butters.) If you haven’t had a meal box in a while, this time of year might be the perfect time to try one…
July 11, 2024
As a born-and-bred Yankee, I’m particularly pumped for our Cape Cod Box. We’re using mushrooms and veggies to recreate classic Clam Shack fare— clam strips, chowder, and fish and chips! Plus, Chris and the kitchen team are righting the eternal wrong that Veggie Lovers never get to experience the rich luscious buttery joy of an overstuffed Lobster Roll with a perfectly toasted bun.
June 28, 2024
Emily just sent me a picture of this giant lettuce we just got from Verrill Farm. We’re going to be putting it in Monday’s Salad Meal Box along with eggplant, carrot-feta spread, Lebanese white bean salad, and a bunch of other yummy things. If you’re subscribed, you’re probably already in for this delivery; if you’d like to try it a-la-carte click here. Because these greens are grown in real soil, you’ll need to give them a good rinse using a…
June 26, 2024
Yellow and green summer squash. Basil. Beets. Scapes and scallions and spinach. Summer produce is starting to appear in our kitchen in abundance! Which means our Weekly Meal Boxes are getting even more vibrant and exciting. Here’s what we’re cooking up for next week: 6/30-7/6.
June 26, 2024
Don’t let the next 7 days go by before stopping in for a Nashville Hot Mushroom. Corn mayo, a pile of beautiful Rhode Island Mushrooms we batter and fry, our sizzlingly hot Nashville oil, leaf lettuce, and some VERY necessary cooling pickle slices. If you aren’t on our email list, we occasionally send out little gifts there. Last night we sent out $5 off a Nashville Hot Mushroom sandwich or platter, and now I’m sharing it here…
May 14, 2024
About a year and a half ago, at an open-to-the-public food development meeting at Clover, we blind taste-tested a new plant-based pulled pork. This wasn’t a totally new thing for us to do—as a company with a climate mission, we tend to get a lot of samples of plant-based everything, and we love trying all of them. We’ve tried mycelium-based mushroom meats, wheat-and-soy nuggets, and burgers made from kelp. One bite in, and it was clear this pulled pork was special.
May 8, 2024
Squeaky paneer, mint cilantro chutney, chaat, and our first-ever collab with a local chef. Remember when Pushpir came into the kitchen and schooled us on Northern Indian food? That was 2013. A different CloverHSQ than the one you visit today (back then we were at 7 Holyoke St, across the street from where Kevin and his team now serve you). I still remember the smell of the cilantro, mint, jalapeños, and orange juice Pushpir was blending in the Vitamix. We hadn’t smelled that exact combo before…
April 16, 2024
This week has been a flurry of preparations as we kick off the 2024 food truck season. We did an event at Tufts over the weekend, in a few days we’ll be selling breakfast and lunch at a conference at the Media Lab at MIT, and this weekend we’ll be pulling up to a private party with sandwiches and appetizers.
March 27, 2024
Every year, just after Valentine’s Day, we start getting the same question in from customers: Will there be a Passover Box this year? Sometimes the pleas are more direct, sometimes more colorful. The glories of the vegetarian Chopped Liver are a common theme. This year, Sarah, an NYC-based friend of mine said she’s spent so much time thinking about the emails describing last year’s box that she’s DRIVING UP TO BOSTON to claim one!
February 15, 2024
We have a new sandwich out everywhere today. It’s a take on a Buffalo Chicken sandwich. We use celery root, aka celeriac, this nobbly, gnarled joy of a winter vegetable. We cut it into planks, batter it with panko, and fry it. We’re getting ours from Norwich Meadows Farm, a farm in NY state that’s known for creating really flavorful organic veggies using a cool irrigation system. 
February 7, 2024
For the week of Valentine’s Day, we’ll be delivering these Making Whoopie (Pie) Kits 😉. They have everything you need to make whoopie pies — more specifically, Chris’ favorite oatmeal cakes with beet buttercream frosting. You’ll also get a scoop for making the perfect size pie, and a roll of sugar cookie dough for more sweet fun.
January 18, 2024
Pull out your plaid and cue up the bagpipes because it’s Clover’s third-ever celebration of Burns Night, an introduction to Scottish food/drink/music/poetry and a reason to raise a glass during this dark and cold month! You may be asking yourself, what is Burns Night?