Our Origins

2008

08.03
Why the name “Clover”?
08.05
Aspirations and fears for the Clover Brand
08.05
Clover sound lab
08.05
Color palettes
08.05
Texture
08.05
Type
08.05
Environmental influences
08.05
MORE OF LESS OF
08.20
The truck
08.22
Giant blower fan disaster
08.26
Rejection
08.26
ServSafe Certified!
08.28
Debbie is my hero of the day
08.29
CLOVERFOODLAB CAMBRIDGE, MA
08.29
Broken toe
08.29
For the side of the truck?
09.01
Meeting with Single Speed Design
09.03
This truck is vegetable powered
09.05
WARNING: This is going to be a boring post
09.10
A solution to Home Depot runs
09.10
Henny Penny fryer
09.11
Irish plumbers
09.13
Truck is now locked
09.17
Gooseberry’s at lunchtime
09.18
Hack
09.21
Visual identity timeline
09.22
Truck is at the body shop
09.26
Sketches from Josh
09.27
Wondering where I’ve been?
09.27
Welcome Rolando, Clover’s chef
09.27
The truck has been cut
09.29
Origins of a brand
09.29
Refined beaker sketches
09.29
Vinyl lettering
09.30
MIT alum returns to campus to run food truck
10.01
Next stage in branding
10.02
Berkshire Lumber
10.03
Joints
10.04
Ribs
10.04
Cutting a perfect 1″ radius round end on plywood
10.08
Clover from a dream
10.08
Modern Plastics
10.08
First stage of counter preparation
10.09
2am working sessions
10.11
Reinforcements arrive (John Hong)
10.12
We lit up the awning and took a 3 minute break basking in its glow
10.15
Soup stocks
10.16
Moffat oven
10.17
Admiral metals
10.20
Clover falafel
10.22
Rolando at work
10.23
Test menu
10.23
Hitachino
10.24
Ice cube
10.29
Wheat protein sandwich
10.29
Prepping for our first day
10.29
First day
10.30
Near East
10.30
Restaurant Depot
10.30
Day 2
10.31
Spooky Clover
10.31
Scariest costume I could come up with
11.03
Operations innovations
11.03
Clover Menu 11-3-08
11.05
6:45am at my polling station
11.05
Wacky bumper sticker
11.05
Thanks for your patience
11.05
Order system
11.05
Choosing day menu
11.06
Accident
11.06
Menu – 11/5
11.06
Truck at MIT, 2am
11.06
Soup on the truck
11.06
HELP WANTED
11.09
Clover at Sam’s
11.09
Thermodynamics of mixology
11.10
Tomatoes
11.10
Hobby shop at MIT
11.11
Deliberate randomness
11.11
Street art
11.11
Coffee
11.12
Truck in JP
11.12
Clover logo final stretch
11.12
Big containers
11.12
Menu 11/12
11.12
Organization
11.13
Foil to wrap your sandwich
11.13
Menu 11-13
11.13
Clover line
11.16
Logo sketches
11.19
24°F at Noon
11.20
Menu 11-20
11.20
Modifying the oven
11.24
Truck will not start because it is too cold
11.24
Where is Clover now? you wonder
11.24
Compost
11.25
Meet Chris
11.26
Piles of bills etc.
11.26
ATM restaurant?
11.30
Boxes at Russo’s
12.03
We do tons of organic
12.04
Menu 12-4
12.04
Clover playlist
12.04
Running the ship alone (sort of)
12.05
Fresh juice
12.07
River Gods french fries
12.09
Coffee in the morning
12.09
Diesel the best choice?
12.09
Vegan cheese
12.12
Clover fries
12.17
Raising money in NYC

2009

01.03
Winter at Clover
01.09
Coffee coffee coffee
02.13
George Howell
02.16
Coolidge Corner
02.17
Winter update
03.16
Bound to happen: first serious damage to counters
03.24
Hail the Popover
03.24
Chris opens the truck
03.24
First credit card customer
03.25
Clover muffins
03.27
Potato leek soup
03.29
How did you spend your Saturday?
03.30
I think this is hilarious
04.01
Clover, April 1
04.03
Catering
04.06
“Say-what?”
04.15
Boiling Sap
04.16
Home base
04.22
Earth day at Stata
04.23
Earth Day Fiasco
04.28
Catering clover
04.29
Pickles and maple syrup
05.01
Pancake Sunday, 5/3, 11am – 1pm at the truck
05.03
First Weekend brunch
05.03
Fan belt shredded
05.06
Newest member of the Clover crew
05.07
Clover’s cupcakes
05.07
Clover uniforms
05.12
Help from the French
05.15
Mike saves the day
05.18
Salads hit the menu
05.24
Plumbing is back!!!
05.24
Washing the truck
05.24
Painting the whiteboard
05.24
Ahh… astroturf
05.26
Rhubarb
05.29
First t shirt customers
06.04
2 weeks with salads
06.09
7am for 7 days
06.17
Press
06.19
I love rainy days
06.19
Tea is on
06.23
Carrot kumquat juice
06.27
Happy birthday Teasel!
06.27
Clover the taco truck
06.30
Jerry rigged
06.30
Credit cards back up tomorrow
07.07
Clover stencil
07.15
Thai with Hat
07.20
Happy birthday hat
07.30
Happy 21st Jeremiah!
07.30
Explanation/ update
08.10
Point of sale (POS) system
08.12
Time to fix brunch
08.13
Portions
08.19
Interviewees
09.30
Welcome all!
09.30
Update on tomato plant
10.01
Clover the restaurant
10.22
Clover marmalade
10.30
Halloween Clover
11.10
Clover late night
11.11
Platanos maduros
11.13
Packaging: hot cups
11.20
Apple tasting

2010

01.05
Breakfast sandwich
01.07
Have you ever bought a used car?
01.25
Chip-in Farm
01.26
Pita
02.01
Chickpea fritter nutritionals
02.04
BBQ
02.09
I like your shoes
02.10
New truck craziness
02.11
The Mediterranean station moves to the North Pole
02.15
Persian New Year Soup
02.23
Kitchen sketch
02.26
New counters for truck #2
03.02
Ratty signs
03.09
Tasting water at Barrington Coffee Roasters
03.10
Don’t call him Vinny
04.06
Even iPad struggles to keep up with Clover lunch rush
04.06
Thanks for your patience
04.13
Clover gift cards
04.15
New truck almost online
04.20
Donuts and coffee
04.21
Coffee station
04.21
I like your shoes redux
04.22
Egg and eggplant nutritionals
04.22
City of Boston + Clover
04.23
First price reduction ever
04.28
Lucia
04.28
Soup truck
05.01
Check out that cup
05.05
Clover events
06.04
Clover in Boston Tuesday
06.08
First day at Dewey on the Greenway
06.22
Cambro evolution
06.23
Antony
06.28
Season’s last strawberries
06.29
The last straw
06.30
Oh s@#$… unleaded?
07.06
4:00pm means snack time
07.07
Kendall vs. Dewey
07.14
Megan…Amanda…Melissa….Mary?
07.14
DWY, are you ready for it?
07.15
Who sold Enzo that spray paint?
07.26
Vincenzo rocking the lists
07.29
The new cold
07.30
Construction begins at 7 Holyoke
08.17
Meet Betrous
09.02
Homegrown AC
09.09
Ayr and Mark walk into a Wendy’s
09.13
Blood Farm
09.14
Emo, that’s a serious stack of 3rd pans!
09.21
Garner
09.28
Clover’s first wedding
11.11
First day pictures
11.13
Whoopie fridays
11.24
Mary making Clover’s logo
12.15
Chris Hong is a Hero

2011

01.22
Hicka-what?
01.24
-4°F
01.31
Knife Skills in the snow

2012

02.11
MIDWEST FOOD TRIP
05.11
Rhubarb T-Shirt
08.15
Clover comic book (yes that’s Mr. Pita in the corner)

2013

01.29
Enzo, the sandwich. Now playing at CloverMIT
03.29
Next step in the evolution of Clover packaging
09.14
Return to McKinsey Boston Office
11.05
Sidehill Yogurt at Clover
11.20
It’s almost a freezer

2014

04.02
Eat the future… Clover meals
04.23
Clover HFI
04.29
CloverWTR launches
05.08
WFM Project: re-usable packaging
06.06
Ayr messes up Pretty Things T-shirt
07.24
This is 24 hours Cambridge
09.17
You’ve been eating local…
10.21
Brussels rising Wednesday 10/22
11.20
Yeah, I was a Brussel for Halloween
11.21
Tour Clover HFI pre-construction
12.03
Aeronaut Beer Launch Thursday 12/4, 8pm, CloverKND
12.03
Michael’s 18-wheeler

2015

2016

03.30
It ends and begins tonight
04.01
Sufjan Christmas, laughing, and crying
04.01
April fools at Clover
08.02
That electricity in the air
10.12
Clover sales mix
10.29
Happy Birthday Clover. Win PRIZES PRIZES PRIZES

2017

08.07
Like bullets: US-grown organic chickpeas (May 22, 2014)
08.07
Hummus (July 27, 2017)