Our Mistakes

Come and get a free King Brussels Sticker!

18 November, 2019: Courtesy of King Brussels himself, and with a little help from Alana (sp?) at Brattle Square Optical. We ordered a couple thousand of these really pretty oversized laptop stickers from Sticker Mule, but they never showed up to the HUB. Chris and the team were tearing apart the HUB looking. Later we realized that they’d been sent… Read More

Greens were not blockbuster

13 November, 2019: This is Caroline from Kitchen Garden Farm tapping her cabbage to see if it was ready to harvest for our greens salads. But wait: if you’ve been reading since the beginning you might have remembered us claiming with great gusto that we’d never have greens salads at Clover. So what’s up? We’ve been committed to salads sans… Read More

Tomorrow’s Thanksgiving Mushroom seems like a new sandwich but…

6 November, 2019: It’s actually a take on a sandwich we had on the menu back in 2010. Ayr’s dad used to make a mushroom pâté, baked in a fancy French pastry crust. We made our own version, and called it a mushroom loaf. Back when I ran Sunday prep, before we had our own commissary, I remember making duxelles and… Read More

Coffee Disaster of 2019

12 September, 2019: JSP has launched. And yum. I had one today. So we got that right. And Just Mayo is back. Rejoice! Clover had nothing to do with it going away nor did we make it come back but vegans and friends of vegans are very happy. Want to know something we’ve been screwing up? Coffee!!!! Turns out in… Read More

George don’t hate me. I’m making an alt-milk bar

15 August, 2019: Yesterday I was sitting in Acton with George Howell at his roasting facility. I told him about my new idea: ALT-MILK BAR. Clover will get a bunch of milk-drinks: chai, hot chocolate, pourover lattes, shaken iced lattes. All estate coffee (of course). And all non-dairy milk (we’ve been making our own in-house and it’s killer but we… Read More

Platters 2.0 live at CloverKND

12 June, 2019: We’re testing new platters at CloverKND. Reception has been extremely positive. Maybe better than what we saw with the original meatball test. This photo is from the customer feedback wall at Kendall. It’s been super positive so far. And I love how the customer at Kendall Square are taking the opportunity to give us feedback on other… Read More

From the archives

I didn’t think Clover would work

18 October, 2018: For years I kept this little secret to myself. When I quit my job I didn’t think my idea that became Clover would work. I thought I’d fail. I’d been dreaming about a company that would help meat lovers become vegetable lovers. But I couldn’t find any examples of people who had pulled this off. I didn’t… Read More

From the archives

Sausage egg and cheese? overload

10 June, 2018: This past Wednesday I showed up at CloverHSQ at 7:10am and immediately knew something was wrong. We launched the Impossible Sausage Egg and Cheese sandwich at all Clover locations. You might remember this idea originally came from our contractor Justin Kelly. I told him at the time that it would be wicked expensive (given how much the… Read More

From the archives

Mislabeled Medlars

23 December, 2017: You think you know everything about fruits, and then you meet a medlar. It comes into season in the winter. And it needs to “blet” (or rot, or ferment, however you want to call it) a little bit before it is yummy. For this reason, medlars have been used as metaphors (kinda inappropriate by today’s standards) by many… Read More

From the archives

Pita oven down…

6 November, 2017: Our very special pita oven is down. If you don’t know, we spent 2 years getting this oven from Lebanon licensed in MA, and now we make the best pita anywhere using New England-grown wheat. We’re working on getting it up by tomorrow (Tuesday). In the meantime our Sunday was baked in small batches in conventional ovens.… Read More

From the archives

Hummus (July 27, 2017)

7 August, 2017: Last night we tested hummus bowls at CloverKND. We’re on again tonight, 6pm – 8pm at CloverKND (Kendall Square). I’m hoping this is the first step towards the future of food at Clover. Let me explain… I realized 2 months ago that most of our customers are taking our food to go. I guess we sort of… Read More

From the archives

Coffee pricing experiment didn’t work

8 May, 2017: For the past month or so we’ve trailed our Monte Carlos coffee at a lower price point ($2.80 vs. $3.28). We were hoping that lower price point would encourage trial, improve coffee sales, and improve breakfast sales. Good news is that sales went up for coffee and breakfast. But they went up at ALL locations, those with… Read More