June 12, 2019

Platters 2.0 live at CloverKND


We’re testing new platters at CloverKND. Reception has been extremely positive. Maybe better than what we saw with the original meatball test. This photo is from the customer feedback wall at Kendall. It’s been super positive so far. And I love how the customer at Kendall Square are taking the opportunity to give us feedback on other things. Note nobody is complaining about the construction happening next door. You guys are so polite!!

When we first launched platters we had one restaurant: the original CloverHSQ. We had some customers asking for sandwiches in a “boat.” We had been doing this since the first truck, basically the sandwich ingredients on a bed of lettuce. It wasn’t a great offering. So we thought we would try to upgrade.

Meanwhile, a lot has changed since 2012. We know many of you want greens for lunch and dinner. And we’ve been stubbornly avoiding that. I was in favor of composed salads that are heartier. But I think I was too stubborn on this and it’s led people who otherwise would be enjoying Clover to find another place to eat. I think it’s one of the larger mistakes I’ve made over the past 2-3 years.

We have been spending months trying to figure out our best approach to this. We’re working with greens we can actually source from farmers in the area. Not 100% of the greens 100% of the time, but the idea is that when greens are available from local farmers we’ll have a platform that can incorporate those. We also wanted greens that are more nutritional, and have a lot of flavor. Some people think flavor is nutrition: that is when you can’t taste much it might be you are eating something without much nutrients. I don’t know if this is true, but it probably is at least part true.

Chris (VP Food) and Olivia (Food Dev) led most of this work and have been doing an amazing job. I’ve been testing every other day since launch and it’s been a really exciting meal each time. We’re noticing that it’s a really engaging meal. Lot’s of flavors and textures. You have to pay attention to every bite. No mindless eating for this one. Let us know what you think when you give it a try.


Recent Posts

December 2, 2022
The Bridgewater is back!! This is probably the most requested sandwich on our menu. Michelle who runs our social media says she reliably gets one message per week asking when it will return. In 2015, Paul and Bryan came up with this sandwich as an homage to the jalapeño poppers at The Charlie Horse, a now-closed tavern in their hometown of Bridgewater, MA.
December 1, 2022
It was inevitable. Our meal box program had to find its way into restaurants at some point. A bunch of you have been asking if we can sell “on demand” meal boxes in our restaurants – for those times when you have last-minute dinner guests or forgot to subscribe by the deadline. So we’ve been easing into the process of combining one part of Clover with another.
November 28, 2022
Brussels Sprouts are extra sweet this time of year, and King Brussels, in his infinite wisdom, has cooked up a Brussels Week in our meal boxes. Every single subscription box will contain a recipe inspired by brussels! This is the first time we’ve explored a seasonal theme across our entire lineup and we’re excited to dive in.
November 19, 2022
This was Jane’s last week at Clover. We’re wishing her the best in her next steps (but also not so secretly hoping she comes back!)
November 11, 2022
Have you ordered your Thanksgiving Box yet? It’s already 50% sold out, so get your orders in this weekend if you can. This box comes with everything from stuffing to porcini-thyme gravy to mashed PEI potatoes to local cranberry sauce to bread to make leftover sandwiches. Most of the items can go from box to oven to table with very minimal prep, and we’ve made multiple sizes whether you’re dining solo or with a crowd.
November 10, 2022
This is a post by Dave Epstein, meteorologist, avid gardener, and friend of Clover. Occasionally we’ll ask him to pop in and drop some knowledge about an in-season veggie, this time it’s Brussels!
October 24, 2022
If you’re observant, and live near CloverHUB, you may have seen pallets of brussels being delivered from where they’re grown in Hadley, MA. Creamy dijonaise, smoked cheddar, fried brussels tossed with za’atar, pickled red cabbage, toasted hazelnuts. IT’S BACK!
October 20, 2022
We have an awesome event coming up this Saturday@10:30AM at the new CloverROW and I. Am. Pumped. Ana Inciardi is coming to show us how she painstakingly carves, inks up, and hand-prints beautiful food-inspired linotypes.
October 19, 2022
I know you all LOVE Picnic and Pantry, the little shop in Union Square’s Bow market. Did you know that Bobby and Alexandra who run it are also behind gâté comme des filles, the chocolate shop in Bow Market. (Go there and try the brownies.) They’re also responsible for Zuzu’s Petals in Inman Square.
October 4, 2022
Clover ROW is live! Soft opening Weds 10/5 and Thurs 10/6, then a Pay What You Want grand opening on Friday 10/7.
September 16, 2022
23 years ago this month NASA lost a spacecraft due to a unit conversion error. In September 1999 the Mars Climate Orbiter concluded its nearly 10 month journey to Mars by burning up, either in Mars’ atmosphere or in accidental orbit around the Sun.
September 14, 2022
The Classic Chickpea Fritter is in a lot of ways the cornerstone of Clover’s menu—and the topic of much thought and debate—especially the Great Question of “Falafel v. Fritter”. The Classic Chickpea Fritter is a customer favorite and it’s not going anywhere.