August 19, 2009

All natural organic freshly baked in house

p-1600-1200-cb94bb65-64a0-4248-926f-df25f9dcc612.jpeg

You may have noticed we don’t spend much time here talking about the other companies that want your food dollars. You may not know that I check out 5-10 spots every week.

I won’t focus here on who is serving “all natural organic baked fresh daily” cookies. but it’s a great example of a lot of marketing you’ll never find at Clover. Heck, you have to ask before you find out how much of our food is organic.

So why am I such a hater on this type of organic-fresh-babble?

First, it generally assumes nobody is really going to pay attention. And what’s the point of that?

Second, it’s loud. I’d rather have you all hearing about Clover from one another, not a Clover megaphone.

Third, it costs money. You may not believe it but some graphic designer and a bunch of marketers get paid for this stuff. We’d rather use our dollars to buy better ingredients and deliver lower prices.

Fourth, and I’ll admit this is what really gets to me, it’s BS. This example? It’s a chain that really really wants to be associated with health. So what are the cookies doing there? And what on earth does “all natural.” mean? “Fresh baked” — I can decode that one. I used to make these cookies at burger king. They are frozen pre-made dough you pop in an oven. And what are those oranges doing in that display? Are they fresh? If so why should they be wasted as display. Are they fake? If so, what are they saying.

Ok, I’m just about finished, buy before I close let me draw your attention to the sign above the soda. Hilarious.

p-1600-1200-8a2f0b45-a573-4617-b8f6-6dd63552e951.jpeg

Recent Posts

February 15, 2024
We have a new sandwich out everywhere today. It’s a take on a Buffalo Chicken sandwich. We use celery root, aka celeriac, this nobbly, gnarled joy of a winter vegetable. We cut it into planks, batter it with panko, and fry it. We’re getting ours from Norwich Meadows Farm, a farm in NY state that’s known for creating really flavorful organic veggies using a cool irrigation system. 
February 7, 2024
For the week of Valentine’s Day, we’ll be delivering these Making Whoopie (Pie) Kits 😉. They have everything you need to make whoopie pies — more specifically, Chris’ favorite oatmeal cakes with beet buttercream frosting. You’ll also get a scoop for making the perfect size pie, and a roll of sugar cookie dough for more sweet fun.
January 18, 2024
Pull out your plaid and cue up the bagpipes because it’s Clover’s third-ever celebration of Burns Night, an introduction to Scottish food/drink/music/poetry and a reason to raise a glass during this dark and cold month! You may be asking yourself, what is Burns Night?
January 17, 2024
Chances are you’ve tried the new Clover Bowls. We’ve been running them since the Spring. After a few tweaks, we landed on a roster we love: the Mediterranean Bowl, the Verde Rice and Bean Bowl, and a Rotating Seasonal Bowl. The bowls have transformed our menu – Josh, a Kendall customer, recently wrote to us, “The beet poke bowl is the best new item I’ve tried at Clover in years. I love the freshness and bite of the mix of flavors.” We’ve also heard some very good suggestions about how to make them even better…
January 3, 2024
Meet the Veggie Monster Meal Box! Some of you are subscribers to our Friday newsletter about plant-based cooking. Now… that newsletter has spawned a meal box! Pack your fridge with everything you need to make an entire week of vegetable-based meals. Think hearty pot pies; sweet and spicy maple-roasted squash tacos; bowls packed with…
December 20, 2023
New Year’s Eve is no time to be buried in the kitchen, so we pack our NYE Box with Clover fan favorites that come together fast and encourage a night of Finger-Food Feasting. Can you think of anything better than digging into bubbling hot Brussels Sprout Cheese dip on a freezing cold Boston night? Or scooping up our bright nutty Romesco sauce as the clock ticks to midnight?  And our breakthrough Carrot Lox (probably the best thing to come out of our food dev in 2023) will have you resolving to spare more salmon in the year ahead.
December 19, 2023
Stop by Clover today (Tuesday 12/19) and when you order a Brussels Sandwich on the app, we’ll give you $1 off our new chocolate chip cookie! It’s a gift from King Brussels, on his final day in the Clover Kingdom. Use this link to get yours!
December 16, 2023
Are you looking for the perfect gift for a friend who loves Clover? We have online gift cards! You can specify a time that you’d like the card to hit their inbox – and there’s a new feature that lets multiple people pool money to send a card to one person. Pretty cool!  
December 10, 2023
What would we serve if we had all of you over for Christmas dinner? This (epic) box, available only for Christmas, is an homage to the holiday traditions of our Clover staff. And like all Clover boxes, it supports our hardworking Massachusetts farmers, millers, bakers, and cheesemakers. This box is designed to feed you and keep you properly festive throughout a week with different meals/snacks, and can also be laid out all together on a holiday table as one big feast.
December 4, 2023
These sweet potato latkes date back to early days on the Clover food truck. They’re so yummy and the sweet potatoes lend them such a fun golden color. They’re probably the most popular item in our Hanukkah Meal Box, which you can get delivered on December 7th. Inside the box you’ll find: 
November 29, 2023
I’m writing to share some news: we’ve decided to permanently close CloverROW, our outpost in the Assembly Row neighborhood of Somerville. The closure of this restaurant is part of the whole company’s focus on reaching financial sustainability and positioning us for future growth. These decisions are really hard, but they’re necessary steps for us to simplify Clover. And, happily, all the amazing staff at CloverROW, including the manager Joe, will be able to move into other Clover restaurants. The math is straightforward…
November 21, 2023
Hope everyone has a great Thanksgiving. We will be closed Thursday 11/23 at all locations. For our kitchen team, it will be a good chance to rest after prepping a ton of Brussels casseroles for our Thanksgiving Box : ) As for the days surrounding Thanksgiving, we’ll be open normal hours, except for CloverFIN (Financial District) and CloverHSC (Harvard Science Center) which will be closed tomorrow and Friday. CloverHSQ (Harvard Square) will be closing early (at 8pm) tomorrow.