You may remember a Clover before color. We’ve started experimenting on the edges. We’re working with a different color every season. At the restaurants we change the logo coloring, the uplights, the color of the booths, the website, the A-frames. Our T-shirts set the color, and everything else I think it’s really beautiful. Not sure if it’s even noticeable by customers, but it feels like a huge change to us when we move from one color to another.
I’m working today on changing over our website. It’s a major overhaul, but one of the things I’m putting in place is a color theme on the website that matches up with the current season.