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June 18, 2015

Photographability of food

By ayr

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With Instagram etc. I’ve been thinking for a few years that we should be designing environments and packaging in part to optimize for photographability. Clover is pretty awful for this right now. With few exceptions. Our lighting is terrible for phone photos. We don’t put our logo in many places.

I saw these examples in LA that were on another level. I saw crazy examples of how well people can optimize for the picture. Check this one from Gjusta, that looks like a magazine photo, right? And I just took that with my cell phone. Yeah, it cost a couple times what our granola costs, but still, really beautiful right? And see that Lemonade shot? Really clever, right?

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