June 5, 2019

Sweetgreen I’m calling you out: summer didn’t come early. Deliberately confusing ppl about seasonality of veggies is a harmful thing to do

Share:

I’m subscribed to Sweetgreen’s email list because they do a lot of great things and it’s part of my job to stay up to date with what is going on. Last week I got an email that said “Summer came early.” This made me roll my eyes. Of course Summer didn’t come early. Sweetgreen, like others in our industry, are actively trying to confuse customers. That corn is not in season in June. The money spent on that corn does nothing to support local agriculture. And everybody who grew up with sweet corn, from New England to New Jersey knows how great corn tastes when it’s fresh picked in season, and how off it tastes out of season.

Sweetgreen is trying to own the excitement of “seasonality” without actually buying ingredients that are in season. It’s really frustrating and harmful. It’s the opposite of supporting local agriculture. Much worse than being a Burger King and saying “we serve food that’s bad for you and you can’t stop eating.”

This morning I got ANOTHER email from Sweetgreen. This one? “Our favorite time of ear 🌽” get it? It’s a veggie pun. And an emoji!

So now I’m not just rolling my eyes. Sweetgreen, I’m calling you out on this stuff. Not the cute pun and emoji. Your active effort to confuse people about seasonality and food. It’s lousy. It’s harmful. It’s successful, you are causing confusion. Someday it will weaken your position of authority. It makes those neon “Summer, Fall, Winter, Spring” signs in your stores feel like a crass deception. And it’s not necessary. You can do better.

*** end of rant ***

Addendum: No joke. Just after I finished this post I saw this arrive in my inbox… Cava — did you feel Sweetgreen was one upping you? (In case the anti-fact propaganda already got to you and it’s not obvious what is wrong: tomatoes are NOT a spring flavor. Tomatoes come at the end of the summer. Which hasn’t come early. See above.)

Recent Posts

January 26, 2023
The Pizza Friday Box gave us an idea: calzones! Ayr has been making these at his house and texting us photos. They’re big and saucy and so good. Basically a stuffed pizza/turnover situation with origins in 17th century Naples.
January 18, 2023
As you might know, we love feedback. Survey Day is a tradition that harkens back to the first days of the food truck, over 10 years ago. If you got a card in line today at Clover, or if you ordered on the app today, click here to take the survey. Huge thanks for helping us improve.
January 13, 2023
Thanks all who joined for the first public food dev meeting after Covid. Phil did a great job pulling it all together. If you’re a customer, farmer, vendor (or Clover staff member) reading this, you are invited to Food Dev! These happen Thursday afternoons at the HUB and they’re where all new food ideas are born. Just make sure to sign up – spots are limited.
January 5, 2023
House-made carrot lox, hearty vegetable stews with bread and pickles, Tunisian breakfast bowls, a pizza party kit, and a dream of snow, all in one box. Our Snowed In Box is back. This was Greg’s idea back in 2020. He thought it would be cool to make a box that was equally whether eaten after snowboarding or cozied up on the couch watching a movie.
December 21, 2022
We’ve been getting a lot of requests for the ability to gift a friend Clover Meal Boxes. After a lot of late night tech sessions, we have a way to do this! Yay! I’ve been looking and seeing a few of you have started to discover this feature and are starting to gift away. So cool to see.
December 16, 2022
If you’re a weekly meal box subscriber, you may have noticed way fewer plastic containers in your deliveries recently.When we started the program, we were in the pandemic, new to this whole home delivery thing, and a big concern was making sure that nothing spilled inside the boxes. So we relied on post-consumer recycled containers (aka plastic deli containers) for a lot of the items.
December 13, 2022
We’ve been getting back into the merch game. First up: squash shirts. I thought it would be fun to celebrate the diversity of the squash world. Although butternut is probably the squash you see most in the grocery store, there are actually over 100 types of squash, all with their own patterns, colors, and textures.
December 6, 2022
The Bridgewater is back!! This is probably the most requested sandwich on our menu. Michelle who runs our social media says she reliably gets one message per week asking when it will return. In 2015, Paul and Bryan came up with this sandwich as an homage to the jalapeño poppers at The Charlie Horse, a now-closed tavern in their hometown of Bridgewater, MA.
December 6, 2022
I love the holidays. I love the lights, I love the traditions, I love ornaments and pine needles all over the floor.  I love the movies (“Muppet Christmas Carol”) and the books (“A Child’s Christmas in Wales.”) I love the good songs, I love the schlocky songs (if you’ve never heard “Suzy Snowflake” or “Dominic the Donkey”, stop reading right now and click through.)
December 1, 2022
It was inevitable. Our meal box program had to find its way into restaurants at some point. A bunch of you have been asking if we can sell “on demand” meal boxes in our restaurants – for those times when you have last-minute dinner guests or forgot to subscribe by the deadline. So we’ve been easing into the process of combining one part of Clover with another.
November 28, 2022
Brussels Sprouts are extra sweet this time of year, and King Brussels, in his infinite wisdom, has cooked up a Brussels Week in our meal boxes. Every single subscription box will contain a recipe inspired by brussels! This is the first time we’ve explored a seasonal theme across our entire lineup and we’re excited to dive in.
November 19, 2022
This was Jane’s last week at Clover. We’re wishing her the best in her next steps (but also not so secretly hoping she comes back!)