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January 15, 2011

Voiding warranties

By ayr

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I’ve been voiding some warranties these past few days. We’re working on an electronic version of our sandwich boards for the restaurant. It might sound funny, and it might even look funny. But I think these could be a great platform for the company as we grow, a way that we can make sure you all get to see exactly what we’re serving at any given time.

So I bought a 55″ Samsung LED TV ($1,400), and tore the back off of it. I don’t want it to look too much like a TV. I want this to feel like something different, more of a whiteboard feel. Ideally you wouldn’t even notice it’s alive (though I don’t expect I’ll pull that off. I’m going to actually mount hinges on this and make it into a A-frame.

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