Our Origins

2008

08.03: Why the name “Clover”?
08.05: Aspirations and fears for the Clover Brand
08.05: Clover sound lab
08.05: Color palettes
08.05: Texture
08.05: Type
08.05: Environmental influences
08.05: MORE OF LESS OF
08.20: The truck
08.22: Giant blower fan disaster
08.26: Rejection
08.26: ServSafe Certified!
08.28: Debbie is my hero of the day
08.29: CLOVERFOODLAB CAMBRIDGE, MA
08.29: Broken toe
08.29: For the side of the truck?
09.01: Meeting with Single Speed Design
09.03: This truck is vegetable powered
09.05: WARNING: This is going to be a boring post
09.10: A solution to Home Depot runs
09.10: Henny Penny fryer
09.11: Irish plumbers
09.13: Truck is now locked
09.17: Gooseberry’s at lunchtime
09.18: Hack
09.21: Visual identity timeline
09.22: Truck is at the body shop
09.24: Welcome Rolando, Clover’s chef
09.26: Sketches from Josh
09.27: Wondering where I’ve been?
09.27: The truck has been cut
09.29: Origins of a brand
09.29: Refined beaker sketches
09.29: Vinyl lettering
09.30: MIT alum returns to campus to run food truck
10.01: Next stage in branding
10.02: Berkshire Lumber
10.03: Joints
10.04: Ribs
10.04: Cutting a perfect 1″ radius round end on plywood
10.08: Clover from a dream
10.08: Modern Plastics
10.08: First stage of counter preparation
10.09: 2am working sessions
10.11: Reinforcements arrive (John Hong)
10.12: We lit up the awning and took a 3 minute break basking in its glow
10.15: Soup stocks
10.16: Moffat oven
10.17: Admiral metals
10.20: Clover falafel
10.22: Rolando at work
10.23: Test menu
10.23: Hitachino
10.24: Ice cube
10.29: Wheat protein sandwich
10.29: Prepping for our first day
10.29: First day
10.30: Near East
10.30: Restaurant Depot
10.30: Day 2
10.31: Spooky Clover
10.31: Scariest costume I could come up with
11.03: Operations innovations
11.03: Clover Menu 11-3-08
11.05: 6:45am at my polling station
11.05: Wacky bumper sticker
11.05: Thanks for your patience
11.05: Order system
11.05: Choosing day menu
11.06: Accident
11.06: Menu – 11/5
11.06: Truck at MIT, 2am
11.06: Soup on the truck
11.06: HELP WANTED
11.09: Clover at Sam’s
11.09: Thermodynamics of mixology
11.10: Tomatoes
11.10: Hobby shop at MIT
11.11: Deliberate randomness
11.11: Street art
11.11: Coffee
11.12: Truck in JP
11.12: Clover logo final stretch
11.12: Big containers
11.12: Menu 11/12
11.12: Organization
11.13: Foil to wrap your sandwich
11.13: Menu 11-13
11.13: Clover line
11.16: Logo sketches
11.19: 24°F at Noon
11.20: Menu 11-20
11.20: Modifying the oven
11.24: Truck will not start because it is too cold
11.24: Where is Clover now? you wonder
11.24: Compost
11.25: Meet Chris
11.26: Piles of bills etc.
11.26: ATM restaurant?
11.30: Boxes at Russo’s
12.03: We do tons of organic
12.04: Menu 12-4
12.04: Clover playlist
12.04: Running the ship alone (sort of)
12.05: Fresh juice
12.07: River Gods french fries
12.09: Coffee in the morning
12.09: Diesel the best choice?
12.09: Vegan cheese
12.12: Clover fries
12.17: Raising money in NYC

2009

01.03: Winter at Clover
01.09: Coffee coffee coffee
02.13: George Howell
02.16: Coolidge Corner
02.17: Winter update
03.16: Bound to happen: first serious damage to counters
03.24: Hail the Popover
03.24: Chris opens the truck
03.24: First credit card customer
03.25: Clover muffins
03.27: Potato leek soup
03.29: How did you spend your Saturday?
03.30: I think this is hilarious
04.01: Clover, April 1
04.03: Catering
04.06: “Say-what?”
04.15: Boiling Sap
04.16: Home base
04.22: Earth day at Stata
04.23: Earth Day Fiasco
04.28: Catering clover
04.29: Pickles and maple syrup
05.01: Pancake Sunday, 5/3, 11am – 1pm at the truck
05.03: First Weekend brunch
05.03: Fan belt shredded
05.06: Newest member of the Clover crew
05.07: Clover’s cupcakes
05.07: Clover uniforms
05.12: Help from the French
05.15: Mike saves the day
05.18: Salads hit the menu
05.24: Plumbing is back!!!
05.24: Washing the truck
05.24: Painting the whiteboard
05.24: Ahh… astroturf
05.26: Rhubarb
05.29: First t shirt customers
06.04: 2 weeks with salads
06.09: 7am for 7 days
06.17: Press
06.19: I love rainy days
06.19: Tea is on
06.23: Carrot kumquat juice
06.27: Happy birthday Teasel!
06.27: Clover the taco truck
06.30: Jerry rigged
06.30: Credit cards back up tomorrow
07.07: Clover stencil
07.15: Thai with Hat
07.20: Happy birthday hat
07.30: Happy 21st Jeremiah!
07.30: Explanation/ update
08.10: Point of sale (POS) system
08.12: Time to fix brunch
08.13: Portions
08.19: Interviewees
09.30: Welcome all!
09.30: Update on tomato plant
10.01: Clover the restaurant
10.22: Clover marmalade
10.30: Halloween Clover
11.10: Clover late night
11.11: Platanos maduros
11.13: Packaging: hot cups
11.20: Apple tasting

2010

01.05: Breakfast sandwich
01.07: Have you ever bought a used car?
01.25: Chip-in Farm
01.26: Pita
02.01: Chickpea fritter nutritionals
02.04: BBQ
02.09: I like your shoes
02.10: New truck craziness
02.11: The Mediterranean station moves to the North Pole
02.15: Persian New Year Soup
02.23: Kitchen sketch
02.26: New counters for truck #2
03.02: Ratty signs
03.09: Tasting water at Barrington Coffee Roasters
03.10: Don’t call him Vinny
04.06: Even iPad struggles to keep up with Clover lunch rush
04.06: Thanks for your patience
04.13: Clover gift cards
04.15: New truck almost online
04.20: Donuts and coffee
04.21: Coffee station
04.21: I like your shoes redux
04.22: Egg and eggplant nutritionals
04.22: City of Boston + Clover
04.23: First price reduction ever
04.28: Lucia
04.28: Soup truck
05.01: Check out that cup
05.05: Clover events
06.04: Clover in Boston Tuesday
06.08: First day at Dewey on the Greenway
06.22: Cambro evolution
06.23: Antony
06.28: Season’s last strawberries
06.29: The last straw
06.30: Oh s@#$… unleaded?
07.06: 4:00pm means snack time
07.07: Kendall vs. Dewey
07.14: Megan…Amanda…Melissa….Mary?
07.14: DWY, are you ready for it?
07.15: Who sold Enzo that spray paint?
07.26: Vincenzo rocking the lists
07.29: The new cold
07.30: Construction begins at 7 Holyoke
08.17: Meet Betrous
09.02: Homegrown AC
09.09: Ayr and Mark walk into a Wendy’s
09.13: Blood Farm
09.14: Emo, that’s a serious stack of 3rd pans!
09.21: Garner
09.28: Clover’s first wedding
11.11: First day pictures
11.13: Whoopie fridays
11.24: Mary making Clover’s logo
12.15: Chris Hong is a Hero

2011

01.22: Hicka-what?
01.24: -4°F
01.31: Knife Skills in the snow

2012

02.11: MIDWEST FOOD TRIP
05.11: Rhubarb T-Shirt
08.15: Clover comic book (yes that’s Mr. Pita in the corner)

2013

01.29: Enzo, the sandwich. Now playing at CloverMIT
03.29: Next step in the evolution of Clover packaging
09.14: Return to McKinsey Boston Office
11.05: Sidehill Yogurt at Clover
11.20: It’s almost a freezer

2014

04.02: Eat the future… Clover meals
04.23: Clover HFI
04.29: CloverWTR launches
05.08: WFM Project: re-usable packaging
06.06: Ayr messes up Pretty Things T-shirt
07.24: This is 24 hours Cambridge
09.17: You’ve been eating local…
10.21: Brussels rising Wednesday 10/22
11.20: Yeah, I was a Brussel for Halloween
11.21: Tour Clover HFI pre-construction
12.03: Aeronaut Beer Launch Thursday 12/4, 8pm, CloverKND
12.03: Michael’s 18-wheeler

2015

2016

03.30: It ends and begins tonight
04.01: Sufjan Christmas, laughing, and crying
04.01: April fools at Clover
08.02: That electricity in the air
10.12: Clover sales mix
10.29: Happy Birthday Clover. Win PRIZES PRIZES PRIZES

2017

08.07: Like bullets: US-grown organic chickpeas (May 22, 2014)
08.07: Hummus (July 27, 2017)
11.07: A customer, a farmer, and an employee walk into a field of brussels sprouts…
11.07: Matt B F@#ing loves the meatballs
11.20: Clover video/ photo studio

2018

10.23: Blue eats L’As Du Fallafel
10.29: 2008 prices on the Clover app today
12.03: You’ve been eating organic…

2019

11.06: Tomorrow’s Thanksgiving Mushroom seems like a new sandwich but…

2020

01.15: How does a jalapeño popper become a sandwich?
03.16: Pause

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