September 13, 2010

Photo shoot

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So what’s the deal with all of these cameras all over the place?

If I had my way we would have had exactly zero articles written on Clover over the past 2 years. Well, that’s not entirely true, the WSJ article that named us in the top 10 helped us with some real estate, and the TLC filming that happened on a snowy day in January was very fun for the crew. And there was one blog post in particular that picked up on our DIY culture that I thought was insightful and enjoyed reading.

But other than those 3, I would have eliminated all others if I could. But I couldn’t. And I’ve been trying to resolve this, and better understand what Clover’s relationship with the media should be.

I’ve landed on this: if you’re going to look seriously into us, if you want to understand what we’re doing, we’ll give you full access. I mean we’ll let you see anything (except investors names and financial numbers). But if you’re looking for a sound bite, or a clip, forget it. I’m not going to be any help.

More after the break…

You wouldn’t believe it, I get emails from reporters saying: here are some questions, can you fill them out for a story I’m writting? No stopping by the truck, not even a phone call. Absurd. And I get others who come by, want to talk to me, then leave without eating any food. I don’t know which is worse.

So that’s the new policy. These recent things fit within that constraint: CNN spent almost 5 hours with us, Food Network, at least 6 (but that included an extra long break in the middle), and the photographer above was from Technology Review, who did a really thoughtful job learning about what we do with multiple visits. Recently you’ll see we’re in Edible Boston as well, another article that was thoroughly and thoughtfully researched.

CNN with Chris

Food Network (likely ending up on Cooking Channel as “Eat Street”)

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