September 13, 2010

Photo shoot

So what’s the deal with all of these cameras all over the place?

If I had my way we would have had exactly zero articles written on Clover over the past 2 years. Well, that’s not entirely true, the WSJ article that named us in the top 10 helped us with some real estate, and the TLC filming that happened on a snowy day in January was very fun for the crew. And there was one blog post in particular that picked up on our DIY culture that I thought was insightful and enjoyed reading.

But other than those 3, I would have eliminated all others if I could. But I couldn’t. And I’ve been trying to resolve this, and better understand what Clover’s relationship with the media should be.

I’ve landed on this: if you’re going to look seriously into us, if you want to understand what we’re doing, we’ll give you full access. I mean we’ll let you see anything (except investors names and financial numbers). But if you’re looking for a sound bite, or a clip, forget it. I’m not going to be any help.

More after the break…

You wouldn’t believe it, I get emails from reporters saying: here are some questions, can you fill them out for a story I’m writting? No stopping by the truck, not even a phone call. Absurd. And I get others who come by, want to talk to me, then leave without eating any food. I don’t know which is worse.

So that’s the new policy. These recent things fit within that constraint: CNN spent almost 5 hours with us, Food Network, at least 6 (but that included an extra long break in the middle), and the photographer above was from Technology Review, who did a really thoughtful job learning about what we do with multiple visits. Recently you’ll see we’re in Edible Boston as well, another article that was thoroughly and thoughtfully researched.

CNN with Chris

Food Network (likely ending up on Cooking Channel as “Eat Street”)

Recent Posts

February 15, 2024
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Pull out your plaid and cue up the bagpipes because it’s Clover’s third-ever celebration of Burns Night, an introduction to Scottish food/drink/music/poetry and a reason to raise a glass during this dark and cold month! You may be asking yourself, what is Burns Night?
January 17, 2024
Chances are you’ve tried the new Clover Bowls. We’ve been running them since the Spring. After a few tweaks, we landed on a roster we love: the Mediterranean Bowl, the Verde Rice and Bean Bowl, and a Rotating Seasonal Bowl. The bowls have transformed our menu – Josh, a Kendall customer, recently wrote to us, “The beet poke bowl is the best new item I’ve tried at Clover in years. I love the freshness and bite of the mix of flavors.” We’ve also heard some very good suggestions about how to make them even better…
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December 19, 2023
Stop by Clover today (Tuesday 12/19) and when you order a Brussels Sandwich on the app, we’ll give you $1 off our new chocolate chip cookie! It’s a gift from King Brussels, on his final day in the Clover Kingdom. Use this link to get yours!
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Are you looking for the perfect gift for a friend who loves Clover? We have online gift cards! You can specify a time that you’d like the card to hit their inbox – and there’s a new feature that lets multiple people pool money to send a card to one person. Pretty cool!  
December 10, 2023
What would we serve if we had all of you over for Christmas dinner? This (epic) box, available only for Christmas, is an homage to the holiday traditions of our Clover staff. And like all Clover boxes, it supports our hardworking Massachusetts farmers, millers, bakers, and cheesemakers. This box is designed to feed you and keep you properly festive throughout a week with different meals/snacks, and can also be laid out all together on a holiday table as one big feast.
December 4, 2023
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November 29, 2023
I’m writing to share some news: we’ve decided to permanently close CloverROW, our outpost in the Assembly Row neighborhood of Somerville. The closure of this restaurant is part of the whole company’s focus on reaching financial sustainability and positioning us for future growth. These decisions are really hard, but they’re necessary steps for us to simplify Clover. And, happily, all the amazing staff at CloverROW, including the manager Joe, will be able to move into other Clover restaurants. The math is straightforward…
November 21, 2023
Hope everyone has a great Thanksgiving. We will be closed Thursday 11/23 at all locations. For our kitchen team, it will be a good chance to rest after prepping a ton of Brussels casseroles for our Thanksgiving Box : ) As for the days surrounding Thanksgiving, we’ll be open normal hours, except for CloverFIN (Financial District) and CloverHSC (Harvard Science Center) which will be closed tomorrow and Friday. CloverHSQ (Harvard Square) will be closing early (at 8pm) tomorrow.